By Ipanema Communication , October 3
Digital transformation completely changes the future of business models, based on people and not just on technology.
This transformation poses great challenges to companies and administrations, especially for B2B companies, so that, if they want to remain active successfully, they have no choice but to adapt to the constant changes and technological evolutions that occur progressively to stay up to date and connected with everything and everyone in the most efficient way possible. At Ipanema we are fully aware of the great difficulty that this can cause for some companies, so we have detailed five phases to follow, as a checklist , to achieve a satisfactory digital transformation and not die trying.
Steps for the digital transformation of a B2B company
Awareness and training in digital skills
In order to carry out a digital transformation in your company, it is essential that your team is prepared for it . That is, that the entire team of your company is placed in a digital context in which they have in-depth knowledge of the technology necessary to carry out their work, and master the tools offered by the Internet and social networks that are transforming the world of business and interpersonal relationships.
However, we are aware that not everyone can be prepared for this, so we recommend that before implementing a new system, you do training so that they learn how to use it little by little and become familiar with it. Do not try to make a digital transformation from one day to the next because it never turns out well .
Definition of the digital strategy to follow
To define your company's digital strategy, it is necessary to take list of telegram users in france into account all the areas involved :
Map the customer lifecycle .
Analyze consumer feedback .
Align technology and change processes .
Placing the customer at the center by redefining the organizational model .
Engage executives and leaders .
Integrate a new culture of constant learning throughout the company .
Apply appropriate metrics to measure changes .
Transformation of the organization and HR
It is important that managers and employees lose their fear of change and can reinvent themselves and train themselves with an entrepreneurial attitude, open to learning, research, innovation and analysis with objectives such as:
