Build a Localized Online Presence:

arzina221 · Post by **arzina221** » Tue May 20, 2025 4:43 am

Motivations: Chinese parents prioritize academic quality, future career prospects, the overall well-being and safety of their children, and the reputation of the institution. They often see international education as a pathway to better opportunities and a broader global perspective.
Decision-Making Process: Parents are heavily involved in the decision-making process, often more so than the students themselves, especially for younger children and secondary education. Their concerns about safety, cost, and the long-term benefits are paramount.
Digital Habits: Chinese families abroad are digitally savvy but often operate within a different online ecosystem than Western audiences, heavily relying on platforms like WeChat, Weibo, and potentially local Asian social media.

Chinese Language Website: Your institution's website chinese overseas australia phone number data should have a fully translated and localized version in Simplified Chinese. This includes not just text but also culturally relevant imagery and design. Optimize for Baidu SEO, as it's the primary search engine in China. Ensure mobile-friendliness as mobile is the dominant mode of internet access.
Social Media Engagement:
WeChat: Establish an official WeChat account to share school achievements, student testimonials, educational philosophies, and application information in a format that resonates with Chinese parents. Utilize WeChat's search engine optimization within the platform.
Weibo: Maintain a presence on Weibo for broader reach and sharing engaging content.
Consider other platforms: Depending on the target countries of these families, explore Line (Japan, Thailand, Taiwan, Indonesia) and KakaoTalk (South Korea).
Localized Content Marketing: Create regular blogs, vlogs, and articles in Chinese addressing the specific needs and interests of Chinese parents regarding international education, student life abroad, and career prospects. Share success stories of Chinese alumni.
3. Targeted Digital Advertising.