After attracting leads, it's time to nurture them to move them forward in the buying journey. To maintain a healthy flow in the relationship, it's important to be present in the lead's email with truly relevant germany mobile database and at a pleasant frequency. The tip is to define a calendar of content schedules, segmentations and sending dates.
At this stage, segmentation is essential to deliver the right content to the right people. Therefore, group leads according to:
sales funnel stage;
downloaded content;
interest in your events ;
contacts with the company;
profile .
Also pay attention to open and click rates, bounces (delivery failures) and email unsubscriptions, as these are indicators that your strategy needs improvement.
Once you have defined the segmentations and the sending schedule, organize the templates with the calls to action (CTAs). They are important for detecting the interest of leads and following them up in qualifying them for future commercial contact.
Finally, schedule the emails to be sent at the best times, run tests and monitor the results of each campaign sent. This way, you will know what is working and what is not and can make the necessary adjustments.
- Board index
- All times are UTC
- Delete cookies
- Contact us