Duplicate content: what it is, myths and solutions

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We who are constantly aware of rules ofSEOand we want to continually provide better optimization for our websites, every now and then we come across some guidelines regarding what to do and what not to do. Some of them even have a certain degree of terrorism, which causes a degree of apprehension. However, such fear is not without foundation: being penalized by Google can have huge and negative consequences for our goals.


On the other hand, generalizations should gambling data america not be passed on as if they were absolute truths. One example we can give is the idea that duplicate content automatically generates a penalty from search engines, as this is an idea that can sometimes be erroneous.

Continue reading, as we will debunk some myths related to the subject and recommend solutions for cases that require them.

What is duplicate content?

There can be several forms of duplication, the best known being plagiarism, but there are also forms that originate without this intention, such as duplication by a system.

NodeconceptFrom Google itself, “duplicate content generally refers to substantial blocks of content within one or more domains that either completely match other content or are very similar. It is generally not a deceptive practice in principle.”

And why, in principle, is this not considered malicious?

Because in order to achieve usability and accessibility for the user, and thus offer them a good browsing experience, duplication ends up occurring naturally and without bad intentions.

When building a website, we have information architecture, which, in short, has as one of its functions deciding how the information will be organized and how the navigation, scrolling and clicking components will be related. Thus, all the content, menu, structure and links are designed to facilitate the user experience. Duplication, then, ends up happening naturally , as it is a way for the web to function efficiently, presenting information with context.


“But how do robots deal with this type of content? And what do I have to do to avoid being penalized, if the situation calls for action?”, you may be asking yourself.