Discover how to create the perfect sales funnel

[rabiakhatun785]

Every day I come across many organizations that do not have a well-organized sales process. In some cases, activities are not measured due to the lack of steps and even due to a lack of control and monitoring. To this end, CRM and millions of spreadsheets are used to control customer closing.

But the process cannot be limited to tools and spreadsheets. It is necessary to monitor and monitor the evolution of leads from stage to stage, transforming the entire flow into a marketing and sales funnel. The sales funnel is a process made up of stages that guide the consumer's entire purchasing journey, making it predictable for the sales team. This way, it is possible to measure the effectiveness of the actions and how many leads actually become customers.

What should my funnel contain?
The funnel cannot simply be a peru mobile database process exclusive to the sales team. It must start with marketing so that effective opportunities are generated for the Sales team to work on.

To make it easier, I will divide what should be done by the marketing and sales team:

MARKETING
Generate Leads
One of the biggest mysteries for companies is how to use communication channels to generate leads . But this dilemma does not apply to all professionals, as many believe that the volume of leads is what matters.

And that's where many people make a mistake. It's at this stage that you should work on your communication and the channels that will capture your leads , thus minimizing the impact that a poorly done job will cause in the following stages. Lead generation is extremely important for building a relationship with future customers, whether in a niche market or with a broad scope.

Let's assume that your company is 100% focused on B2B. In this case, with companies talking to companies, LinkedIn may be a more qualified channel to communicate with your audience, rather than Instagram or Twitter, for example.

To better capture leads, you need to know your target audience and the market you are working in very well, so you can direct them to a Landing Page or even to the company's own website, working Inbound Marketing with the top of the Marketing funnel as well as the top of the Sales funnel with a quote request.

Qualify Leads
Lead qualification work can be done in several ways. In the case of Inbound , qualification can be done through Lead Scoring and the creation of automation flows.

Through a direct sales channel, this can be done by conducting a survey on the lead , observing the data left on the contact form, such as Position, City, and Company Size. In addition, you can research a little more about the company the lead works for, trying to see if the company is a good fit for your business.

If it is observed that the lead has the basic requirements to start a negotiation, it can proceed to the next steps with the Sales team, changing its nomenclature to MQL (Marketing Qualified Leads).

If not, the ideal is for it to go to an automation flow. Having Inbound Marketing as an ally at this moment is essential, because the lead being nurtured does not prevent it from becoming a future customer for the company.