Pre-internet period Marketing technique

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From ancient merchants to pre-war times, two great inventions emerged: the printing press and radio communication.

They allowed mass communication in human societies, presenting the same advertising piece to thousands, if not millions, of people at the same time.

This contributed greatly to the refinement of Inbound Marketing techniques, however the campaigns still focused on presenting products and services, differing very little from the old Marketing methods we discussed in the previous section.

In short, there was an advance in gambling data south korea technology, but little (or no) development in the methodology used.

There is another point that we should mention: Marketing has always followed production methods. Until the mid-1960s, we lived under the rule of mass production. From then on, we saw the emergence of Toyotism, whose characteristic is to sell before producing, in the so-called “pull production”.

When we search for “manga” on Google, why does it return the page it does? Today, robots try to understand your search based on your history and behavior, in addition to being able to interpret internet content and relate it to your demand.

Since this is engineering, there is a way to make your website content interesting to search engines. We call SEO the set of techniques and methods that seek to improve a page's ranking in search engines.

It is during this period that Marketing begins to become a science in its own right, as search engines offer sponsored ads as a service. On the other hand, organic distribution is cheaper and more lasting than Paid Traffic, making it the preferred choice among companies.