Lack of interaction and evident disengagement are clear indicators that this customer is at risk of churn.
The practicality of solutions such as Pix or digital wallets may be attractive to them as they provide simplicity without the need for a traditional bank account.
If the bank is unable to reverse this situation and regain the lithuania mobile database of this profile , it is very likely that it will look for more affordable alternatives.
Also read: From basic to elaborate: tips on how to understand your customer .
How to find these correlations?
Now that we have seen some examples of correlations, the question arises: how do we identify them?
To do this, a thorough analysis of how customers interact with the products and services offered is necessary. This process involves several aspects, such as:
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