To successfully complete this mission, you will certainly be supported by an agency whose specialty is this. But how do you sort through all the offers available on the market?
In this article, we offer you an overview of the criteria to take into account when choosing the ideal service provider to give your web project a facelift.
An agency for the redesign of your website must have several experts who support you in your project, like with us!
What are your needs for redesigning your website?
As we say in all our articles on this topic, such as the one that helps you choose your UX Design agency or your digital marketing agency , the first thing you need to do is to clearly define your needs. Here are some questions to ask yourself.
What are your goals in redesigning your site: change your brand image, achieve better conversion, automate your sales, improve the customer experience?
What features would you like to have on your site: online payment, reservation, appointment booking, reserved access, blog ?
Does your site architecture need a complete overhaul?
What type of content and how much do you want to put online?
What user experience do you want to offer your visitors?
Will you need to migrate ?
What type of maintenance contract do you need? Do you have the technical skills in-house to support it?
In terms of support , do you want an agency that manages everything from A to Z or do you want to be fully involved in the redesign process?
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The technical skills essential for redesigning your site
Now that you know what you expect from your redesign agency , here is the list of skills that it must master to create a high-performance website that meets your objectives.
Web development: the basis of everything
Programming is not part of the first step of the process, but it is still the basis of everything. If your site does not work or crashes every 10 seconds, it will never convince anyone. The service provider you are going to collaborate with must therefore guarantee you a development close to perfection .
To do this, the team of developers must master different programming languages such as HTML, CSS, etc. They will be able to create a quality and tailor-made interface, but also micro-interactions . But they can also use various CMS such as Wordpress, Drupal or Joomla.
We also recommend that you read this article: WordPress vs Drupal: which CMS to choose for your web project?
Some agencies specialize in a single solution and moj database therefore only offer that one to their clients. This situation has advantages and disadvantages: you are dealing with experts and you will get the best of the best, but before you start with this type of agency, you must be 100% sure that the solution they offer is the one that corresponds to your web project . Because once the contract is signed, you will not be able to change direction.
UX Design: for an unforgettable experience
UX Design is without a doubt at the heart of your project. Of course, your site must be well referenced, it must work and be beautiful to look at, but if the experience it offers is uninteresting, or even bad, all the work done will be good to throw in the trash.
Your service provider must therefore demonstrate solid skills in UX Design . To do this, they must work with experts who do nothing but that! Because UX Design is a world in its own right that requires a lot of knowledge and know-how. So make sure that this is the case by asking them questions about the UX strategy they are considering. If they talk to you about market research, UX audit, user testing, UX persona , empathy map , user map or even ergonomics, you are logically in front of someone who knows what they are talking about.
UX and UI Design... for unforgettable experiences
UI Design: for an aesthetic interface that speaks for your brand
Next, focus on aesthetics. An agency must work with graphic designers who can create the web design of your site from your digital graphic charter . Be careful, if you only have a simple graphic charter , certain elements specific to digital may be missing such as animations, the color of links ... in short, small essential elements to catch the eye of your customers and which will make your website unique. A redesign agency can help you complete your charter if necessary, even if it is not their basic job.
This step is essential because it actively contributes to the overall user experience . A site with an outdated design or poorly matched colors makes you want to stay on it.
SEO: the key to your visibility on the web
Don't sign any contract until you are 100% sure that your site's SEO will be properly managed throughout the collaboration. Because a site will be of absolutely no use to you if it only navigates the depths of the web.
Your agency must take care of the technical SEO of your site by ensuring its architecture, security, speed or even its responsive nature , that is to say its compatibility with all types of devices (laptop, tablet, mobile). These are criteria that search engines take into account to carry out their ranking.
But that's not all! Your service provider must also offer you a complete keyword strategy by determining which ones are the most interesting for your business. This list will allow them to create optimized content on your static pages and it will be essential for creating your content later.
Depending on your needs and budget, your redesign agency can also offer you a very specific architecture that will help you make a place on the first page of search engines. We are thinking here of the famous semantic cocoon which is perfectly suited to sites offering a large number of content pages.
Eco-design: all the best practices to make your project a success.
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Digital marketing: a possibility, but not an obligation
You can expect your redesign agency to put together a digital marketing strategy that is spot on. But this is by no means an obligation. Beware of service providers who claim to know how to do absolutely everything! While a small agency with a few people may indeed have all the skills needed for your project, you should be wary of the Swiss Army knives of the web. If your contact tells you that only one person will take care of development, SEO and digital marketing, run away and don't look back!
Your redesign agency doesn't offer digital marketing? No problem! Turn to a specialized service provider who can offer you a variety of services such as Inbound Marketing , SEA (search engine advertising), content strategy, etc.
TMA: maintenance is very important!
Have you discussed all the skills available with your future agency? What about maintenance ? Don't embark on a collaboration without knowing whether or not you can count on your service provider once the site is online. Because even if it has no defects at the start, problems will inevitably arise at one time or another. A site requires regular updates , in particular to protect itself from cyberattacks.
