10 tips from our SEA experts to optimize your Google Ads

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The old saying "The competition never sleeps" still holds true in many areas today – including Google Ads! To ensure your Google Ads can be continuously improved and you get the most out of them in the long run, our SEA experts have compiled 10 tips for you on how to optimize your Google Ads:

Set clear and detailed goals : Define exactly what you want to achieve with your campaign and how you plan to measure it. Whether it's increasing conversions, raising brand awareness, or increasing sales, define your goals before you begin optimizing.
Use precise keywords and tailor them to your desired goal. Create keyword lists that are tailored precisely to your needs and continually adapt them to new situations.
Don't be fooled : If you only focus on costs, you can easily forget about the return on job seekers data investment (ROI). It's important to focus on ROI when purchasing keywords—that's ultimately the most important thing!
Use the right ad extensions : Ad extensions allow you to expand your ad and make it significantly more attractive to potential customers. But don't forget that every ad extension has to deliver a good ROI!
Review your ads regularly : Don't forget to check your ads regularly - even while they're running - to make sure everything is still relevant and performing at the level you envisioned.
Link your campaigns : Make sure that all campaign elements are linked to each other - this way you always have an overview of their performance and can optimize specifically.
Use automation : Automated functions give you better insight into the performance of individual campaign elements and make your work much easier!
Segment your data : Look at the results of different campaign segments - this will give you an even more detailed insight into the performance of different sub-areas and help you find out where you need to optimize!
Access expert knowledge : Get support from specialists - agencies offer you a whole team of SEA managers and their combined know-how for the price of one employee!
Pause weak campaign elements : If individual elements are not performing well enough, pause them - this way you save money on ineffective measures and can invest in working alternatives.