3 reasons why Outbound is very much alive!

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You already know that good lead acquisition is essential for the success of any sales process. There are essentially two ways to attract leads: Inbound and Outbound marketing.

In recent years, the Inbound methodology has become more popular. As a result, Outbound marketing has been left aside or even abandoned by many other companies.

Many people still wonder: is outbound a technique of the past? Does it still work? Well, if you also have these doubts, don't worry.

Yes, outbound is more alive than ever! In addition to continuing to deliver great results, it is also faster! This is because the evolution of technology and the emergence of digital tools have accelerated processes that were previously manual.

Furthermore, there is currently a lot of talk about the mobile phone number data updated 2025 possibility of integrating inbound and outbound , in a Y-shaped funnel , to enhance results.

So, today we’re going to talk about Outbound marketing. Read on to learn more about this lead attraction technique. Enjoy your reading!

What is outbound marketing?
Outbound marketing can also be known as an active mobile phone number data updated 2025 prospecting strategy . In it, the company searches for and approaches people who fit its ideal customer profile, without them necessarily expecting to be contacted.

In other words, when approaching these potential customers, they may or may not know the company that is making the contact, but they are approached even though they have not been asked for commercial contact.

Here are some examples of outbound prospecting:

billboards, pamphlets, direct mail;
telemarketing;
TV and radio advertisements;
influencer advertising;
active prospecting in companies: cold calling, cold email.
The key point in the outbound approach is precisely the “surprise” factor, this interruptive movement. This is because, initially, the potential customer does not choose to interact with the company, but is simply contacted.

For example: When you receive a cold call, you are usually not expecting to receive contact from a company to offer you something, yet your day has been interrupted by an approach.

Now you may be thinking that, at first glance, this strategy may seem somewhat invasive or even rude. But think about it, we don't always know what we want or what we need.

Remember that this is a strategy that needs to be designed for a specific, defined audience (your ideal customer profile), considering the pain points and needs of customers and positioning your product or service in a way that solves these needs.

Also, know that this is not the only way to approach potential customers. A second and more common way is Inbound Marketing. Check out the relationships and differences between Inbound and Outbound .

3 Reasons Why Outbound is VERY Alive
Traditionally, outbound marketing is widely used in B2B companies . A few years ago, before all the evolution in digital tools, it was common to see large sales teams, and in them the salespeople were responsible for the entire process. In other words, they had to prospect, qualify and close sales.

In this way, some challenges were clear and the biggest one was the lack of predictability, since each salesperson performed all the functions. In other words, there was no consistency in each part of the process and as a result the area lived in cycles.

So one part of the month he would prospect new clients, the other part he would qualify them, and in the last days of the month he would always be rushing to close as many sales as possible. As a result, revenue generation ended up being very inconsistent.