If done incorrectly, changing your domain can result in a complete loss of SEO rankings. I've seen websites reduce their traffic by as much as 80% due to incorrect domain change procedures.
As someone who has been in the SEO industry for more than a decade, I thought it would be useful to share my insights on how to correctly change your domain name to minimize the loss of rankings and traffic.
Why should you change your domain name?
Although a domain change is not that common, there are times when a domain change may be gambling database vietnam necessary:
Rebranding
Sometimes, when a company's brand image gets a makeover, it also needs to change its web address. If everything about the brand gets a fresh look (like a new brand name), the web address needs to reflect the new brand.
A good example is SEOMoz, which was later changed to Moz.
Domain Change SEO: How to Minimize the Loss of Rankings & Traffic
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