Why compare autofunnels channels

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Autofunnels have long been a part of the everyday life of professional marketers. They allow you to turn a chaotic flow of leads into a clearly structured path: from the first contact to the purchase (and sometimes further — to repeat transactions). However, choosing a channel for an chinese overseas africa database is not just a matter of taste or the availability of a ready-made template. Depending on the business and its tasks, different tools — calls, email newsletters, and SMS — give very different results.

In this article, we will analyze in which scenarios each channel shows itself stronger, and whether it is worth combining them into one combined system.


When we say "auto funnel," we often imagine brightly colored letters sent to potential clients on schedule. But now this concept is much broader: in addition to email chains, auto-dialing, voice robots, SMS notifications, messengers, and chat bots are used.

Multichannel has become the norm. Your potential client may sit in the office without an accessible messenger, but always have a phone at hand, or, on the contrary, like to read detailed materials in the mail, but cannot bear calls.
Complex B2B funnels often require multiple stages, with breaks and refinements – which means you need to carefully select the channels for each step.