Each phase is characterized by different goals and activities. Proper implementation of the strategy allows for a longer product life on the market and greater sales profits.
The introduction phase is about building awareness of the product in the market so that it becomes desirable to customers. This usually requires significant advertising expenditure .
In addition to advertising, it is also important to have an appropriate approach to price and distribution. We distinguish 4 marketing strategies that will allow you to plan your activities appropriately:
The strategy of "skimming off the cream quickly": we set high prices and use intensive advertising . The product is often innovative and there is no competition (or it is little).
Strategy of free "cream skimming": we set high prices and apply limiting bank database advertising costs. The product is known on the market by consumers and the company has a strong market position. Important! The condition for implementing this strategy is the certainty that customers will pay the desired price for the product - that is why this strategy is often used by companies offering luxury goods.
- Board index
- All times are UTC
- Delete cookies
- Contact us