Understanding user intent

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Example of how NLP works in SEO
Let us understand how natural language processing works using an example.

Let's say you have a website selling handmade jewelry and you want to optimize it for search engines. Here's how you can do it using NLP:


For example, you want your website to rank for the primary keyword ' handmade jewelry .'

NLP allows search engines to understand that a user who uses the search term ' high-quality handmade gambling database china jewelry' is interested in purchasing handmade jewelry rather than mass-produced items.

handmade jewelry

Keyword analysis
NLP calculations analyze search queries related to ' high-quality handmade jewelry ,' and identify important keywords, such as ' handmade necklaces' or 'artisan bracelets .' Now you need to create a list of keywords that match the primary search intent.

Both LSI (Latent Semantic Indexing) and NLP analysis are used here.

The process of keyword research will help you find and create a list of keywords to include in your content, such as ' textures ', ' patterns ', ' artistry ', ' craftsmanship ', ' hand-stamped ', ' hand- painted ', ' hand-sculpted ', etc.