How to correctly calculate ROI for SEO activities?

[nusaiba128]

You already know that calculating SEO ROI is not easy. However, this does not mean that it is impossible. Besides, you can find quite a few texts on the subject on the Internet - which, however, very often propose a simple calculation of SEO expenses and their comparison with the sales volume from organic traffic. To calculate this relationship, basic knowledge of Google Analytics is enough. However, this solution may make sense to a limited extent in the case of an online store. On the other hand, it will not work in the case of a service business, where it is often impossible to calculate the exact revenue, and the effectiveness of organically acquired leads also varies. Last shareholder database but not least, the problems mentioned in the previous paragraph still occur here.

That is why we recommend taking a long-term approach to calculating the ROI of SEO investments. In practice, this means focusing on results over a minimum of one year – and comparing them year-on-year, not month-on-month. This will also help avoid the seasonality error. Of course, some may argue that this is beneficial for agencies or SEO marketers – who will not be fully accounted for during the first year of cooperation. However, this is not true.