Another key element of technical evaluation is the analysis of internal linking structure .

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The way in which individual subpages connect to each other is of great importance to both users and search engine robots. A well-designed linking structure enables intuitive navigation, helps users find the information they are looking for, and helps Google robots understand the hierarchy and mutual relationships between content.

As part of an SEO audit, specialists create a map of the current bc database singapore linking structure, identifying subpages that are insufficiently connected or completely isolated from the main structure of the site. Such analysis allows for the detection of problems with the so-called click depth - if a user has to make too many clicks to reach the information they are looking for, they will probably give up. Similarly, Google robots may not reach pages located too deep in the structure of the site, which will negatively affect their indexing and the visibility of the website in search results.

You can't forget about analyzing technical errors , which can significantly lower the position of the page in search results. A professional SEO audit identifies server errors (4xx, 5xx), non-functional redirects, problems with duplicate content or errors in files key for search engine robots, such as robots.txt or sitemap.xml. For example, a large number of 404 errors indicates a lack of care for users and can negatively affect the perception of the website by Google.