How is it done? At least it should be done?

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Brand positioning
Do you know where you are? How does your brand compare to others with similar products/services? Do you know what you want to achieve? Putting your brand on various axes and planning how you want to be perceived is crucial for development.

Competition analysis
You can't catch up with your competition if you don't know how far they've fallen. You can't plan long-term actions if you don't know where you are. That's why it's so important to check out your competition. Such analysis is an important (but not the most important) element of strategic planning.


Certainly not on the sly. You have to sit down and think. Seriously. To cashapp database describe your marketing and plan its future in the strategy, a diagnosis is necessary. Checking what ails the patient. Only on this basis can you plan anything.

1. Diagnosis
At the diagnostic stage, problems and specific cases are examined under the microscope. This is an extremely creative stage, where agency-client cooperation plays a key role. This is where workshops take place, marketing documents are reviewed (if any), advertising accounts are reviewed, and goals are set. Goals in the model: marketing goal + client's business goal + KPI.