Main keywords have certain characteristics that distinguish them from other keywords such as long-tail keywords or secondary keywords .
These features include:
Short Length : Typically one or two words long. Main keywords are usually more general in gambling database malaysia nature, such as " shoes " or " insurance ."
: Significant potential to drive large amounts of traffic to your site.
Competitive : Given their popularity, ranking for main keywords can be very competitive.
An example of a headword is “ running shoes .” It captures a large audience looking for information about running footwear, but doesn’t specify the brand, type, or intended use.
The pages that rank for these keywords tend to be category pages for e-commerce businesses or sportswear brands like Nike or Adidas.
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