Let's stipulate that this is possible primarily for commercial niches with low competition or information materials on narrow topics in which the authors have good expertise. In cases where website promotion is required for high-frequency and competitive queries, it is impossible to do without investments (monetary, resource or time).
High-frequency queries, as the name suggests, are keywords that users enter into search engines most often — hundreds of thousands or even millions of times a month. You can quickly check the frequency of queries using Yandex's Wordstat service .
Highly competitive queries most often include commercial queries (related to the purchase of a certain product or provision of a service), for which a large number of sites are promoted and, as a result, there is great competition for a place in the top 10.
For independent (and at first glance free) website promotion taiyuan mobile phone numbers database you will have to pay with the time spent. At the same time, you must have certain knowledge and skills to correctly and without errors perform the actions necessary for the promotion of your website without contacting web studios, agencies or private specialists.
Why do people want to promote for free?
Statistics for queries on “free promotion” clearly demonstrate that the demand for independent work in the field of SEO has a positive trend:
No-budget promotion
Why do people want to promote for free or with a minimal budget?
Young businesses simply don't have a budget for online advertising.
There is a fear that agencies will charge money for work every month, without guaranteeing anything, and there will be no effect from the promotion. Perhaps someone from this group has already worked with inexperienced freelancers, so they have formed such an opinion about SEO as a service.
Many people think that SEO is easy. There are many materials on the Internet about optimization and promotion of sites in search engines, so you can do everything yourself, using ready-made instructions and get the desired result without paying for the services of specialists.
If the motives of the first two groups are quite clear, then the third thesis requires clarification.
Let's figure out whether search engine promotion is really simple and anyone can do it? Next, we will briefly consider the features of website promotion, highlighting the required skills, time and other costs, as well as possible problems.
Internal optimization
Internal website optimization is a set of measures aimed at improving the indexing and visibility of website pages in search engines. This is the most important stage of promotion, including stages from strategy development to filling the website with content and optimizing usability.
What resources will be required and is it possible to do without investments?
You will have to spend a significant amount of money to pay for professional services and programs - most SEO tools are conditionally free. But for superficial analysis and work with a limited amount of information, demo versions of programs and free service accounts may be enough.
Here the truth of the expression "Time is money" is clearly seen. If you want it for free, you will have to spend a lot of time processing the data. If you want it fast and effective, you will need money for specialized software.
Stages of internal optimization
What stages and necessary steps does the process of internal website optimization include?
Development of a promotion strategy
A correctly chosen strategy largely determines the success and speed of website promotion. To form it, it is necessary to understand what goals and in what time frame we are trying to achieve. Simply put, an SEO strategy is an action plan for achieving a specific goal within a specified period.
What could go wrong?
If the promotion strategy was done hastily, incorrectly or was absent altogether, the owner of the site (read: business) may suffer large losses - both time and economic, since the resources for promotion using an incorrect strategy will be wasted.
Such promotion will at least not lead to the expected results. Moreover: efforts to implement an initially incorrectly chosen strategy can drive the site under sanctions of search engines, as a result, achieving at least some results in the future will be very problematic.
The main actions for forming a promotion strategy can be considered as competitor analysis and development of a basic semantic core of the site.
