Through lead generation, we can generate a database to interact with potential buyers. The more leads we generate, the greater the chances of conversion.
Once the first contact is made, inbound marketing gambling database techniques are applied to guide the user through the sales funnel . We can't be too intrusive with the first contact. This methodology uses slower processes, but much more secure than simply presenting an advertisement to your potential client.
With each step of the strategy, you try to convince the user that the products or services you offer are the solution they need. How do you know which lead is most interested in making a purchase? To do this, you apply different techniques such as Lead Scoring and Lead Nurturing.
With Lead Scoring , each lead is given a score depending on their stage.
For example, if the user only left their contact information and hasn't yet interacted with them, then their score is low, as they're in the first phase of the conversion funnel, called the "Top of the Funnel." In this case, it's not a good idea to sell them anything yet, but rather offer them other ways to engage with the brand.
If the lead has already interacted with the brand on several occasions, then we have more information about what they're looking for: they're in the MOFU (Middle of the Funnel) phase, and here we can offer them more personalized information to solve their problem or concern.
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