Native advertising goes even further

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The use of Big Data opens the door to more precise personalization of the display ads we encounter on almost every page we browse.
Greater data volume allows us to take into account the overall behavior of an internet user based solely on browsing a single website.

Now that we know what Big Data is and what it's used for, we know that it doesn't just look at a user's visit to an e-commerce site, but rather their entire navigation across content pages, newspapers, and social media to gain a broader view of their interests.

It relies on analyzing the content the user is viewing to insert an ad related to what the user is currently reading. By linking the content and the ad, the user perceives the advertiser as less intrusive.

2/ Personalized information and user experience (UX) - Google, Facebook and Amazon lead this race

Thanks to Big Data, these Internet giants offer each of their users a unique experience when they visit their pages.

The information Pepe Perez from Granada sees on Amazon will be completely different from what Gonzalo Martinez in Madrid will see browsing the same page: a different experience, personalized recommendations based on the information previously stockholder database gathered about each person.

3/ Marketing Automation

what is big data

Marketing automation uses technology to manage and automate the relationship with a potential customer throughout their buyer journey, from acquisition to final purchase.
The goal of marketing automation is to ensure that no sales opportunities are missed, thereby improving conversion rates.

Thanks to Big Data, the various touchpoints a person may have with an online store throughout their purchasing process can reach a higher level of personalization.