Planning activities to improve efficiency

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Once the advertising campaign strategy and budget have been optimized, the next step may be to plan activities to improve the campaign's effectiveness. This may include:

Conduct A/B testing on different types of advertising materials to determine which ones work best for your target audience.
Using new technologies or approaches in your advertising strategy, such as retargeting, dynamic advertising content, or predicting user behavior using AI.
Planning and executing special promotions or events to attract the attention of the target audience and increase reach.
6. Audit of advertising campaigns using examples of popular services in Russia
Audit of advertising campaign in Yandex.Direct
Yandex.Direct is one of the most popular platforms for contextual greece mobile database advertising in Russia. Conducting an audit of advertising campaigns in this service involves the following steps:

Analysis of general campaign statistics: number of clicks, views, cost per click, conversions, etc. It is important to pay attention not only to the absolute values, but also to the dynamics of changes in these indicators.
Keyword analysis: their effectiveness, relevance to the target audience, cost per click, etc. Perhaps some keywords need to be excluded or, conversely, added to the advertising campaign.
Analysis of advertisements: quality of text, relevance of the message to the target audience, attractiveness of headlines, etc.
Analysis of work with the audience: retargeting, segment setup, effectiveness of different types of targeting.
Analysis of advertising on the VKontakte service
The social network VKontakte is another popular resource in Russia for advertising. Auditing an advertising campaign in this service involves the following stages:

Analysis of statistics: number of impressions, clicks, conversions, cost per click, etc. It is also important to compare these indicators with general statistics on the social network and trends.
Targeting analysis: assessing the compliance of the selected target audience with real users who interact with the advertisement, checking the use of VKontakte targeting capabilities to their full potential.
Analysis of advertising messages: evaluation of the quality of texts, images, videos, attractiveness of headlines, etc.