Fernanda fauria, master in child and adolescent

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But that doesn’t mean marketing should ignore the audience that’s about to reach its target. After all, planning for the coming years is already being discussed in working meetings. Companies must know who their consumers will be in the near future. However, there are still not many studies on the alpha generation.

It is understood that they were born during brazil's economic recession philippines whatsapp data and grew up in a period of polarization and extremism. But it’s impossible to predict the future and its impact on your behavior. As for media, generation alpha kids are naturally connected to their phones and the internet. However, this generation is marked by its relationship with artificial intelligence.

This way, technology becomes more integrated into your life and even into your own body. psychology, said in an interview with grupo padrão that generation alpha will be the protagonists in the beginning of the emotional relationship between humans and machines. These kids are exposed to so much stimulation, but by dealing with it from an early age, they may be better prepared for the transitions to come—or for the transitions they themselves will bring about.