As we have already noticed, the internet has drastically changed consumer behavior in everyday life, and the social distancing we need to follow during this time of Covid-19 has transformed our routine even further. And now, the importance of Digital Marketing is growing day by day, since practically all of the interactions we have with other people – and all of our consumption – is at the mercy of the internet.
When we had to stay in isolation, the iran mobile database became a refuge for searching for information, passing the time, shopping and much more. To give you an idea of how the change in the global scenario generated a change in behavior, when we returned to March 13, 2020, when US President Donald Trump announced the state of emergency in the United States, online traffic increased by 20% in one week compared to normal .
And this movement was followed by other countries, that is, more purchases were made online (including essential items, such as supermarket and pharmacy purchases).
With this change in behavior, your company needs a strategy to talk to and sell to this new consumer.
Understanding new consumer behavior
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