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Some With The Brand Published A Print Magazine. Others Sent Newsletters With Syndicated Content That Used Medical Sources Unaffiliated With The Largest Health System In New Jersey. They Had Different Names And Aesthetics. No Brand Voice Existed. And They Wanted To Develop An Online Content Hub — That’s What I Was Charged With When I Started In This Role In Since Then, Hackensack Meridian Health Has United Its Content Into The Healthu Brand, Which Includes A Digital Content Hub, A Quarterly Print Magazine And Newsletter, Social Media, And A Podcast Introduced A Few Years Ago.

The Program Won Best Content Marketing Program In Health Care costa rica phone number resource In The Content Marketing Awards. Recently, I Shared The BehindThe Cmi Webinar Grow Up! How To Increase Your Content Maturity Level And Prove Roi (Registration Required). Michelle Jackson, Vice President Of Content Strategy At Glc, Our Agency Partner, Joined Me.



Here’s A Look At The Factors That Helped The Content Team Establish The Voice And Content Strategy For Hackensack Meridian Health. Elements Of A Successful Content Marketing Program In Transforming Hackensack Meridian Health From A Content Creation Program To Fully Realized Strategic Content Marketing, We Incorporated Four Critical Elements: A Documented Content Strategy Gave The Guideposts That Enabled Us To Deliver A Successful Program.