Main characteristics of the Marketing 2.0 era

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Market segmentation: dividing the market into distinct segments based on demographic, psychographic and behavioral characteristics.
Market research: collecting and analyzing data about consumers to understand their needs and wants.
Personalization: adapting products and albania mobile database messages to meet the preferences of different segments.
Want an example from that era? Coca-Cola developed consumer-centric advertising campaigns, such as the iconic “Coca-Cola is that.” The brand focused on creating an emotional connection with consumers, highlighting the experience and happiness provided by the drink.

Marketing 3.0: the era of values ​​and social responsibility
Responding to consumers' growing desire for brands that share their social and environmental concerns , we have arrived at the era of Marketing 3.0.

Here, companies began to emphasize their mission, vision and values, creating emotional and spiritual connections with consumers. In this way, campaigns stopped talking only about the product, and began to address causes and purposes.

A major highlight is that companies are beginning to position themselves as partners with consumers in the search for a better world. This is because Marketing 3.0 sees the consumer as a complete human being, with mind, heart and spirit.