Martech: the union between marketing and technology

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Digital transformation has changed business management, and marketing has not been left out. In this new scenario, the concept of Martech has emerged to ensure more effective approaches, driven by various technologies.

Martech gives companies the ability to track, measure lebanon mobile database automate marketing strategies. What’s more, it helps guide the customer journey, improving marketing ROI.

But what are we talking about in practice? This guide brings you everything you need to know about this concept, as well as a list of the main Martechs of the moment. Follow along!

What is Martech?
Martech is the fusion of marketing and technology . Thus, it refers to the integration of systems, platforms and applications aimed at simplifying and optimizing marketing strategies.

In short, the software that you and your team use on a daily basis are the pillars of this concept. But it’s important to understand that we’re not just talking about marketing automation.

Martech goes further, as it encompasses data, automation and analytics to produce more personalized and measurable marketing campaigns.