How can CRM help with lead automation and nurturing?

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“CRM is the brain of every business today. If we consider that it is where all the main information about your customers is located, you have a powerful tool to expand your business with your own base and provide inputs to win new customers with the same needs”, highlights Rodrigo.

With a good tool, it is possible to personalize relationships with each type of audience, whether in conversion through hungary mobile database campaigns , events or any other channel.

All automation and lead nurturing must be based on the customer data we already have in our database. From there, we align it with business objectives and build paths with well-defined steps for each of them.

Is there an essential nutrition flow that every company should implement?
“I think the correct answer to this question is: YES, it exists! However, what exactly this flow would be is something that must be analyzed in each business”, emphasizes Rodrigo Gabriel.

For him, if it were necessary to choose just one, “I would certainly have only managed to resolve part of the communication”.

He also mentions that CRM is very important at the time of conversion, as it helps to create this connection with a lead that has just shown interest. However, when we give up this lead by passing it on to the sales team or after-sales, we have a compromised experience.