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Don’t Build It By Reflecting On The Internal Organizational Structure, Silos, Turf Battles, Budget Constraints, Or Other Internal Limitations. That Takeaway Makes Sense. Have You Ever Dealt With A Customer Service Representative At A Large Company Who Must Transfer You To Another Department Or, Worse, Give You A Different Number To Call To Facilitate Your Request? That’s Shipping The Org Chart.

With Marketing Content, You Ship The Org Chart When A Prospective colombia phone number material Customer Registers For The Email Newsletter Brand’s Expertise For A Few Months. Then, One Day, They Reply To The Newsletter Email Asking To Speak With Someone To Help With A Purchase. In Return, They Get An Automated Response That Includes A Phone Number For The Sales Department.



And, When The Salesperson Answers Their Call, The Newsletter Subscriber Is Treated As If They Have No Idea About What The Company Does Or How It Goes To Market. That’s Shipping The Org Chart. You Can’t Not Ship The Org Chart On The Surface, Steven’s Warning, “don’t Ship The Org Chart,” Can Seem Like A Caution To Ensure Brands Are Aware Of The Experiences They Create And Run Them Through A Kind Of “quality Check” To Ensure They Don’t Reflect Organizational Silos.