Content production by influencers

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More sought after by companies to create sponsored posts, digital influencers are also important for earned media.

This happens because many professionals, who are references in their segments, openly share remarkable experiences they have had with certain brands, taking the content to thousands of followers.

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This sharing contributes to the decision-making canada mobile database people who follow the personality's lifestyle and want to check the benefits of buying or using products and services.

In this case, earned media opens up possibilities for partnerships with people who speak to the target audience and boost the organization's positioning in the virtual world.

Evaluation platforms
Nowadays, most services and consumer goods can be evaluated on digital apps and portals. This applies to transportation services, banking, food, electronics, software, and so on.

Often, sites that collect feedback hold awards to recognize organizations that offer usability, price and the best customer experience .

Winning titles, seals and decorations is very popular with the corporate world and the public, who will look for more information about the brand that is well positioned in satisfaction surveys.

Your company can take advantage of this earned media strategy through loyalty and reward systems, which keep people engaged and attentive to the next steps, contributing to business growth.