Clarity and the business model

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There are businesses that have everything to succeed, but they don't because there is no clarity. No one knows exactly what the company does, the product communication is terrible, the business model doesn't even estonia mobile database and practically not even the owners know exactly what they want or what they do. The personas are confused, no one knows exactly what to offer them or what they need. You go to the company's website and feel like disappearing because it's so bad. You call a salesperson and they don't know how to explain it, the conversation is boring.

If this is the case, no inbound marketing will help, because there is a previous problem. Before implementing inbound marketing, it is necessary to conduct a business analysis and reformulate it, if necessary. Rewrite the information about the products and even position them in a different way. Anything that could confuse people should be cut from the communication. In some cases, the website itself needs to be reformulated. From there, the rest can be planned.

Other columns by Flavia
>> Good marketing is not enough, you need to continue to delight
>> Content production can benefit your sales strategy
>> The credibility of your brand's communication on the internet
>> Storytelling can help your company sell more
>> Marketing and innovation: what has your company been doing?
>> More effective marketing: brands that avoided clichés

2) Competition
No matter how much you care about marketing actions and delivering good content, there is something that cannot be ignored: the competition. There are competitors who can attack harder than you, who may have more effort or more budget to spend. There are also competitors with better products or with products that manage to appear better. In addition to competitors with prices much lower than yours. There are cases in which if the customer really makes a cold comparison without being guided by content, the other one can win.