What does a Salesforce developer do and how to stand out in the market

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Salesforce Cloud is one of the main CRM platforms on the market, which intensifies the demand for Salesforce developers to meet companies' demands.

The platform has great integration capacity between different areas of the business, including marketing, sales, customer service, among others, which makes the tool indispensable for companies of different sizes.

With digitalization and the demand for customized solutions, the role of the Salesforce developer is increasingly in demand and valued. In this article, you will find out what a Salesforce developer does, what skills are required, how to stand out in the market and how this specialist is important for the success of a business. Keep reading!

What does a Salesforce developer do?
The Salesforce developer integrates, optimizes and customizes the platform according to the needs of each company. Among their main responsibilities is the development of Salesforce features Malaysia telegram data applications, with the aim of improving the user experience and increasing process efficiency.

The developer works on creating and customizing automated workflows and intuitive user interfaces. This is done using Apex, a proprietary Salesforce programming language similar to Java that allows programmers to add business logic to system events.

Another function of the Salesforce developer is to integrate with other platforms used by the company, such as ERPS, sales systems , marketing, among others, contributing to the centralization and fluidity of the data flow.

Equally important to other functions, data migration is also the responsibility of the Salesforce developer, who must ensure the safe and efficient transfer of information.

Salesforce Developer Salary
According to Glassdoor , the salary of a Salesforce developer in Brazil is R$5,215 per month, however this amount can reach R$15,000 or more depending on the level of seniority.

In addition to experience, the professional's certifications and location are also responsible for influencing salary gains. In the US, for example, this professional can earn up to US$85,900 per year, according to Trailhead .

In Portugal, the average monthly income is €1,525, around R$8,511.

The demand for qualified professionals in the field is growing and the career of a Salesforce developer is highly promising. This is shown in a report by the consultancy IDC , which estimates that 9.3 million new jobs will be created and US$1.6 trillion in new business revenue will be generated in the Salesforce ecosystem by 2026.

What do you need to be a salesforce expert?
A Salesforce specialist must combine several technical skills, soft skills, certifications, and in-depth knowledge of the management platform . Below are some of the main expertise that this professional must have.

Hands-on experience and in-depth knowledge of Salesforce
The first step is to master the tools, features and programming languages ​​used in Salesforce development. Some of them are:

Apex;
VisualForce;
Salesforce Object Query Language SOQL;
Lightning Web Components.
In addition, it is also necessary to have practical experience and have worked on real projects that require integration, automation and customization.

Certification
Another important step in the training of a Salesforce developer is the certifications recognized by the platform. They allow you to gain more specialization and advance your career, finding opportunities to work in the ecosystem at companies around the world.

Salesforce has more than 40 certifications, linked to different areas of activity such as consulting, marketing, administration, etc. For programmers, some of the certifications available are: Platform Developer, JavaScript Developer, Salesforce Accredited B2B Commerce Developer, Marketing Cloud Developer, among others.

To obtain certifications, dedication, good understanding of English, and excellent analytical thinking are required. Previous experience and familiarity with the field are also welcome.