Traditional marketing vs data-driven marketing

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To visualize the differences between traditional marketing and data-driven marketing, let's imagine a hypothetical situation: if, for management, the sector's goal for the quarter is to increase sales, to draw up a good action plan it will be necessary to use the history of actions, monitor reports and spreadsheets of data generated by tools such as CRM, Facebook Ads and Google Analytics, analyze this information and, from there, make an assertive decision about the strategies to be used, such as choosing a communication channel with the target audience.

In this case, would the campaign planner switzerland mobile database to invest the team's efforts in producing a billboard or opt for email marketing? In traditional marketing, choosing both options to try to reach more people could be an option. They would be reached, but would there be results? In data-driven marketing, the target audience data would be visible and would help to choose not only the channel, but would also guide how and when to speak to that consumer, and would also allow for adjusting the strategy throughout the campaign.