Valuable tips on how to do email marketing

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This is an old acquaintance that is often misused. Even with overflowing inboxes, dirty mailings and spam, email marketing continues to be an essential tool for corporate communication. But to bring effective results, it is necessary to pay attention to several details. Here we have gathered some practical tips on how to do email marketing : what should be avoided, characteristics that generate more results and how to design the best strategy.

And for those who are unsure whether the tool is malaysia mobile database and should be put aside, it is worth rethinking the strategy. According to the Website Builder infographic , the conversion rate of an email is 3 times higher than that of posts on social networks. And 89% of marketing professionals in the United States say that email is the priority channel for lead generation.

Our case: a newsletter with more than 20% opening rate
The Runrun.it blog newsletter is a good example of success. In 2014, we needed to increase our blog audience . One idea was to share this content with our own (huge) user base, but we felt like we would be more of a nuisance than a help.

Many discussions later, in a message about a new feature on the platform, we included links to some blog posts in the newsletter. The response was great and something unexpected happened: people were forwarding the email to friends and colleagues, sharing the content.

What was initially an action focused on the blog's audience became a source of new contracts, as several companies hired Runrun.it based on this content. The newsletter was named one of the 9 best in the country in 2016 – and indicated as the favorite by the curator. It was recognition of work that began in the last working week of 2015 – more as an exploratory form than as a well-defined strategy.

In addition to helping to grow the blog's audience and the tool's registrations , the newsletter helped (and continues to help) increase brand awareness, as it delivers quality content to thousands of people every week. This is undeniable proof that a tool like email should not be underestimated.