The impact of blockchain on marketing and how technology can turn challenges into opportunities

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“Blockchain” has long since ceased to be a buzzword — that is, a new word that causes a lot of excitement, without much concreteness. Despite the controversy surrounding the technology (where cryptocurrencies like bitcoin came from), the chain of distributed and shared blocks is here to stay. According to iran mobile database article from FastCompany, 2018 will be the year of technology, including in marketing. Therefore, the sooner you understand the impact of blockchain on marketing , especially digital marketing, the better it will be for your company, agency or clients.

Resuming the concept of blockchain
Many of us mention current concepts without really knowing them. In the case of blockchain, it is no different. So, it is worth recapitulating. The technology allows a chain of distributed and shared blocks to generate a global index of transactions in a given market.

In other words: imagine a collaborative ledger. An environment where all transactions and records are open. All this public information that is made available creates consensus and trust. Anyone can add something, just as anyone can keep an eye on whether something is wrong. In short, that’s what blockchain is.