Step 13. The business is ready. Let's expand!

[mdhasan550]

My congratulations!

You have built a successful business that is packaged correctly and functions properly.

There are no extra costs, sales are growing. It's time belgium whatsapp number data to expand. Let's break down the expansion process in different planes, that is, what can be expanded in general?

Expansion of the product range
Expansion of territories
For example, sell more pillows outside of Moscow (we'll cover the region).

Expansion naturally leads to increased costs for:

State
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Consumables
Calculating expansion costs is very simple. You already know how much you spend, where the money goes, and how much you get. Let's add new products, calculate the average check, and take into account expenses. This is how we get a new calculated margin.

Of course, in real life the figures will differ from the plans. This is normal. You are introducing new services, how can you know how the target group will perceive them? Or are you developing new regions, where is the guarantee that your prices will be adequately perceived there?

The smart thing to do is to conduct marketing research. But it's long, expensive and tedious. 90% of entrepreneurs conduct reconnaissance in force, relying only on intuition. Why not? After all, you are an expert in your product. You know better.