Points earned in Sephora Loyalty Program (Source)
This program is widely recognized for its success in the retail industry. The highest tier of the program belongs to customers who spend over $1,000 a year. It's no wonder how Sephora drives significant customer engagement and sales.
Here are ideas of how you can encourage loyalty in your customer base:
Reward interactions such as social media shares and reviews.
Offer exclusive benefits perks to loyalty program members.
Encourage and act on customer feedback to improve.
Create spaces for customers to connect over shared interests related to the brand.
Always act on feedback to meet expectations and improve customer retention.
8. Automate for customer satisfaction
Integrating customer experience automation (CXA) boosts customer satisfaction while optimizing operational efficiency.
Automate routine customer interactions and repetitive tasks to deliver service at scale. This also frees up time for service agents, so they can focus on the things that need a human touch.
One practical application of CXA is email automation. Many email oman telephone number data marketing platforms allow you to create automated email workflows. These send timely emails triggered by specific customer actions, like welcome emails and onboarding series after new signups and purchases.
It’s about sending the right message at the right moment.
Brevo allows you to use workflow templates and create custom workflows.
9. Optimize self-service experiences
61% of consumers say that their customer service interaction begins with self-service. Since this is the first point of contact, ensure your self-service options are complete and easy to use from the outset.
Self-service options can be FAQ sections, blog posts, discussion forums or video content. Videos demonstrate common pain points and their solutions; instructional, how-tos, and Q&A videos are all great formats for self-service users.
AI-powered Chatbots act as digital agents, or the 'first line defense'. They tackle common queries and help with around-the-clock customer service. Discover more chatbot examples to get your started.
Example illustration of a chatbot answering FAQ
Example of a chatbot scenario.
Further reading:
12 Best Chatbot Software in 2024 Compared
WhatsApp Auto-reply: How to Set Up Automatic Replies on WhatsApp
10. Leverage generative AI
We’ve touched on bots. Now let's discuss other ways that emerging technologies can improve your CX strategy.
