According to customer acquisition and retention marketing statistics, the success rate of selling to existing customers ranges from % to %. In comparison, the success rate of selling to new customers is typically less than %. By taking care of your greatest asset, your existing customers, you will develop a loyal customer base that becomes your most likely source of new business. Simple Ways to Retain Existing Customers with Proactive Membership Renewals The best way to retain membership is to contact customers to offer renewal before their current membership expires.
Proactive calling can retain more customers, and those customers may appreciate brazil phone number material the reminder. Most companies offer members-only benefits, so a pre-expiration call is a perfect time to remind them of these important members-only benefits. This is most likely why they signed up in the first place. Additionally, calling current members adds a personal touch, which is always appreciated. Expired memberships are frequently renewed and customers let their memberships expire without realizing it. Community Brand Membership Loyalty Research found that nearly % of lapsed members forget to renew.
How many times have you called a former member only to find out they didn’t know their membership had lapsed? Now is a great time to offer special promotions as renewal incentives to customers whose memberships have lapsed. Again, convenience is crucial here. Allowing payments directly over the phone, always making the renewal process easy. Sure, this all sounds great, but what if you don’t have time to make those calls? Consider bringing in call center professionals. Time is money, and outsourcing phone calls is a great way to make the most of your time and retain clients.
Top CRM Tools for Telemarketing Success
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