Choosing the right products and using effective marketing strategies will help your business succeed on the Shopee and Lazada platforms. Today, we will introduce you to what kind of business is most suitable for selling on Shopee Lazada in this article.
Table of Contents
Get to know Shopee and Lazada: What are their platforms?
Selling products on Shopee and Lazada is most suitable for businesses of what size?
Businesses that are suitable for Shopee and Lazada to increase sales
summarize
Get to know Shopee and Lazada: What are their platforms?
Shopee and Lazada are two of the largest e-commerce platforms in Southeast Asia and are very popular in Thailand with many merchants joining and selling a wide range of products. Both platforms have features and services that help businesses and sellers expand their customer reach and increase their sales effectively. Both platforms have their own strengths and advantages.
Related Articles: Where is it better to start a business with Lazada or Shopee?
Selling products on Shopee and Lazada is most suitable for businesses of what size?
Let me tell you that Shopee and Lazada were created to make it easy for small and medium-sized businesses to expand their online sales market and compete with large businesses without having to have many strategies because both Shopee and Lazada are ready-made E-commerce platforms. No matter what size the business is, they will have to use the same method to sell their products. (Learn more about E-commerce )
Creating an e-commerce website to sell your own products requires a high budget, making Shopee and Lazada a cost-effective platform for small and medium-sized businesses that want to expand their market base nationwide. Shopee and Lazada also have promotional and marketing tools that allow small and medium-sized businesses to effectively promote their products, along with shipping services that don't require you to find them yourself.
Businesses that are suitable for Shopee and Lazada to increase sales
Here are the types of businesses that are most suitable for selling on Shopee and Lazada.
Fashion business
For those who open a clothing store, shoes, bags, shoes, accessories or own their own brand, opening a sales channel on Shopee and Lazada is a channel that we would like to highly recommend because it is one of the categories that people click to view the most. It is not necessary to be a store selling beautiful fashion clothes to sell well, but stores selling school uniforms, pajamas or various Thai fabrics are also popular on both platforms, giving fashion businesses on Shopee and Lazada a very high chance of growth and success.
Beauty and health products business
Beauty and health products are another category on Shopee truemoney database and Lazada that users choose to buy the most. If you are making a beauty product brand or health product such as food supplements, choosing to open a sales channel on Shopee and Lazada is very important. And you can link to other online platforms to create online marketing strategies as well. In order to make a Customer Journey, create sales channels that cover all platforms.
Food and beverage product business
Most of the food and beverage business sold on Shopee and Lazada are long-lasting products, which we do not recommend selling fresh products on platforms that require transportation time. However, if you have a good delivery service or a delivery person in a refrigerated truck, you can do it. Most of the food and beverage products sell very well. Especially if there are frequent promotions or campaigns, it will definitely generate a lot more sales.
Related articles What to sell well with 10 best-selling products on Shopee Lazada
Home & Housewares Business
For home and garden decoration businesses, including home appliances, they are also very popular on Shopee and Lazada because modern housewives tend to buy things on both platforms more than going out to buy them. The easy-to-use store management system helps manage stock of various products to make it easy to see and compare products very conveniently. The system can also let you choose a special delivery order that allows you to send large items yourself.
Electronics and IT equipment business
Electronics and IT businesses on Shopee and Lazada also have high growth opportunities. Many people don't know which stores to buy electronic devices from, but it's much easier to come to Shopee and Lazada to find the products you want. The two platforms have a large customer base that is ready to buy products online and are modern people who want to buy a lot of electronic and IT businesses. Don't forget to join the campaigns and promotions that the platforms organize.
summarize
Businesses of all sizes can succeed on the Shopee and Lazada platforms, but it is important to consider whether your business is suitable for selling products on Shopee and Lazada. For example, niche essentials, B2B businesses, and service businesses are not suitable for Shopee and Lazada because their target customers are mostly people who come to buy the basic necessities. You can leverage the platform's large customer base and credibility to increase sales and expand your market reach.
For any business that wants us to help open a store on Shopee and Lazada, you can come to Asia Search Solution, an online marketing company that provides Shopee and Lazada care services from a team that will assist you from opening a store to planning marketing to make your products popular on both platforms.
