Where an icon and a banner can be included together (depending on the user’s browser and user’s device), use both.
When it comes to graphics, don't forget to have some fun with your campaigns and employ emojis to get people's attention!
Emojis aren't just for fun.
They're also super effective in marketing communications because they’re eye-catching and help you condense longer words or phrases into a single character.
11. Measure Conversion Rates
In addition to tracking your click-through rate, you should measure the number of conversions generated by your web push efforts.
If you're an ecommerce business, you can keep track of sales generated by each web push campaign as your most important metric.How important are newsletter images? You probably know that the brain processes visuals 60,000 times faster than plain text.
Visuals are an integral part of email marketing. They showcase your products and brand. Email newsletters, meant to inform and engage, need images even more than other email messages (e.g. transactional).
Find more examples of the best email newsletters — and you lebanon mobile phone numbers database guessed it, they all include images:
130 April Newsletter Ideas & Themes That’ll Delight Your Subscribers
Our Best Fall Newsletter Ideas to Inspire Your New Season Emails
Summer Email Inspiration: 10 Best Summer Newsletter Ideas to Boost Sales
Harry Dry, who's behind the Marketing Examples newsletter says, “If I wrote a newsletter today without an image it would feel wrong.”
Let’s dive in the specifics of newsletter images and how to make the best use of them in your marketing strategy.
Newsletter images: 7 best practices to follow
Before you create your newsletter, here’s what to consider about the visual part.
1. Newsletter graphics should serve a purpose
Don’t use images for the sake of it. They should add to the point you’re making in the email copy. So choose images that add value and that fit your newsletter concept.
2. Use high-quality images or none at all
Research from the Nielsen Norman Group confirms newsletter recipients expect high-quality images that show fine details clearly. It’s a great opportunity to show off your products and branding in high resolution.
Low-resolution images signal spam to both readers and platforms as spammers don't take quality to heart. Think of them the same way you do about landing pages. A marketing campaign too should grab attention and win trust.
3. Balance newsletter images and text
Whitespace or the space between elements can make or break your newsletter design. It makes your email easy to scan.
