Over the last few years, a trend has developed in the field of marketing whose relevance can no longer be denied. We are talking about Account Based Marketing (ABM) . This marketing strategy aims to address specific companies and is therefore used primarily in the B2B segment. This distinguishes ABM from conventional inbound marketing strategies, which aim to attract as many interested parties as possible with a broad campaign.
Since inbound marketing campaigns involve russia whatsapp data processing a lot of processes and data, marketing automation is often used in this area. Roughly broken down in this way, it becomes clear that it all depends on the goals and intentions of the respective company when it comes to deciding between ABM and marketing automation. However, it is worth taking a closer look:
What exactly is account-based marketing?
ABM focuses on a few target accounts . Highly specific campaigns are then tailored to these accounts with the aim of providing the most tailored and effective marketing experience possible. The motto here is: quality over quantity .
The preparations are accordingly complex. Data such as the names and addresses of the contact persons must be researched for each target company. In addition, cooperation between the different departments is essential for success: Sales, marketing, specialist and delivery specialists are involved, as are decision-makers who determine where and how the individual challenges of the customers should be met. By gaining a deep insight into the target company, the team can tailor the campaigns to the individual.
You can imagine account-based marketing as a spear that specifically pulls individual fish to land.
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