In today's world, data protection has become a central issue that is becoming increasingly important. More and more platforms and brands are considering how they can guarantee the protection and privacy of users, because privacy is now considered a key criterion in their purchasing decisions. At the same time, government regulations such as the GDPR ensure that new legal foundations and requirements for data protection are also created.
What changes with the update to iOS 14.5?
Apple's response to this development is iOS 14.5. This panama whatsapp data new version of the Apple operating system uses Active Tracking Transparency (ATT) . This not only requires app developers to disclose the tracking of their users' data and activities, but also to explicitly ask users for permission. This new feature allows the device user to decide for each individual app whether or not they want to approve tracking. The user can also see how tracking works, for example which data is collected and which companies it is passed on to.
This means that every app that wants to access the specific advertising ID of a device must communicate this via a pop-up window and obtain permission from the user via opt-in . This query is made once, but the selection can also be adjusted and changed later in the device settings.
impact on the market
While users are offered more protection and privacy, mobile marketing companies, app developers and the advertising and media industry fear massive losses in profits. The new features in the iOS update have already led to a lawsuit before the Federal Cartel Office, as ATT prevents information from being collected by advertising services and apps across the industry. Data may also not be collected across the boundaries of individual applications. The advertising industry is therefore predicting staggering losses.
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