Here are some general tips you can apply before scheduling your product launch email sequence:
Tuesdays, Wednesdays and Thursdays are considered ideal days to send email campaigns.
Weekends and Mondays tend to have low email open rates, so it's best to avoid sending important emails on these days.
The best time to send your product announcement email may vary depending on your audience's demographics. Always keep your contacts' time zone in mind.
If you are targeting younger people, consider sending emails in the evening, as this generation is most active during this time.
The following is the best time to send your product announcement email:
7 AM: At this time, many people start their day by reading emails.
10 AM: This is the time when clients arrive at their offices and open their system to start working.
12:00: time for lunch break.
5 pm: This is the time when people usually take a short break to check their inbox and social media accounts.
9 pm: This is a perfect time to reach out to customers who check their email at the end of the day before going to bed.
7 Great Product Launch Announcement Email Examples
1) Apple: Product launch email
Product launch email
Apple is the master of product launch campaigns. Their product launch emails are well-designed, direct and clear.
In the email, they show a sneak peek of all the new things they have launched. The whole vietnam mobile phone number list email is divided into 4 parts where different products are listed. Each section includes the order date, pre-order, and availability. The high-quality images of the products also add the much-needed flair to the whole email.
2) Allset: Application start email
App launch email
When you run an email campaign, one of the most critical components is the call to action (CTA). Allset makes good use of that. Their black “Check it out” CTA uniquely stands out from the background of the email.
They succeed in sharing a sneak peek of their app’s new interface while highlighting its best features.
3) Nextdoor: Product Update Email
Product update email
This email from Nextdoor is a great example of a product update email template. The smiley face image in the body of the email makes the whole message look appealing.
The email title suggests what the company is introducing as a new feature and the content shows how this new improvement will benefit the customer. The email also did some great marketing by telling people to share the big update with their neighbors and friends.
Plus, the CTA is powerful with the main action: “Update your profile.”
4) Nike – New Website Announcement Email
New website announcement email
Nike introduced its new website using a well-planned website announcement email. The image in this email suggests that the new site is accessible from different devices.
It also entices customers to try the new nike.com by offering them free shipping and a coupon code . The orange CTA is a clickbait to purchase on the new website.
5) InVision: Early Access Announcement Email
Early access announcement email
This early access announcement email from InVision makes people feel privileged due to the exclusivity of the offer. It also makes them more engaged and loyal to the company. This will encourage more people to sign up for the list, which will eventually have a positive effect on future purchases and conversions for the business.
6) Carbonmade: New Feature Announcement Email
New feature announcement email
This new feature announcement email from Carbonmade has a playful design, unique graphics, and a simple layout that catches the eye. The body of the email gives a glimpse of the four amazing new features the company has implemented, while the impressive use of colorful icons makes the email stand out.
