What is the volume of mentions? Is it growing? If so, it is a good indicator that the brand presence is increasing. The question remains whether this is due to positive or negative factors. There are several possible scenarios that you must transform into data, interpret and derive information for action.
The job of a social media analyst is essentially to keep data about a brand's switzerland mobile phone number list presence up to date and clearly available for use by other areas as well as their own.
Performance of sponsored campaigns
Performance of sponsored campaigns
The social media analyst will often also be responsible for the sponsored social media campaigns they manage.
Sponsored campaigns are a world apart, as we have already said. The performance control of campaigns should be managed by the media analyst based on monitoring metrics and improving their performance.
In some cases, this task may be handled by a paid media analyst, depending on the size and complexity of the campaigns. However, in general, the social media analyst is also responsible for sponsored campaigns.
Behavior analysis on the website of social channels
Behavior analysis of social channels
A tool that is sometimes not used as much by social media analysts, but is very important, is Google Analytics. It is not enough to just drive people from social media to the website, but also to analyze the behavior of users coming from the social media. Am I driving a qualified audience? How long are they staying on average? How do they navigate? What proposed objectives are they achieving on the website? All of this information can be analyzed within Google Analytics.
To improve the indicators as a whole, it is necessary to delve deeper into the different views within Google Analytics to go beyond the objectives of a social media analyst.
Engagement Performance
Engagement Performance
Social media analysts must always think about how to improve engagement on their pages. Almost all social networks offer some level of page engagement reporting, and much can be learned from these reports. The main task is, once again, to compile and analyze the data and come up with ideas for actions to improve engagement performance. All of this must also be fully related to the brand's purpose and culture.
How to get started
To begin, you must understand the concepts presented in this article at least, and then begin to delve deeper into each of them. It is also very important to observe the behavioral profiles to conclude whether you are prepared to enter this world and whether it is really what you want as a career.
There is a lack of qualified professionals in the web market as a whole and the main profession of 2020 highlighted in a study by Linkedin for 2020 is the social media professional. So this means that there is a high demand and few qualifications. This means that the market is conducive to the entry of new professionals and that it will not be difficult to find opportunities right at the beginning of your career.
Harve's social media course covers all the technical topics that a social media professional needs as skills and challenges for the profession. Harve also bridges the gap between major startups and companies with students so that entry into the job market is quick.
From there, you will have a solid and promising initial background to get ahead in the market and become a successful and well-paid social media analyst professional!
What we saw in this article:
What does a social media analyst do?
Initially, this professional may be responsible for monitoring and optimizing a company's digital channels. However, in most companies, they are also responsible for the creative side.
Salary of a Social Media Analyst
Salaries vary greatly, but according to Catho's career guide, the average salary is R$1,724.67. This ranges from R$900 for an intern to R$3,500 for a senior analyst.
Profile of a Social Media Analyst
Up-to-date; be aware of changes and trends in the digital world to use them to your advantage. Creative; think of new ways to carry out your actions by expanding your cultural repertoire and using techniques that stimulate creativity. Disciplined; be consistent in your actions, even if they have little impact; over time they will take shape and make a difference in the overall picture. Realistic; prioritize data collected over time when making decisions.
