This is where upsell and cross-sell scenarios come into play. Their goal? To increase the value of each customer by offering them relevant add-ons.
Concretely, upselling consists of suggesting a superior version or bahamas whatsapp number data 5 millionadditional options for a product that the customer owns or is about to buy. Cross-selling, on the other hand, offers related products to enrich the use.
Let's take an example: if your customer bought a coffee maker, the upsell would be to offer him the latest, more advanced model, and the cross-sell would be to suggest accessories such as cups or coffee.
Used well, these marketing automation scenarios boost the average basket and customer profitability!
To succeed in your upsell/cross-sell scenarios, here are some tips:
Personalize suggestions based on customer history and preferences.
Clearly explain the benefit of upgrading or adding additional products.
Integrate recommendations seamlessly into the purchasing journey (product page, shopping cart, etc.).
Play on the complementarity and coherence of offers for greater relevance.
7. The retention/loyalty scenario: cultivating customer loyalty
In a world where competition is fierce and consumers are volatile, loyalty is a rare and precious commodity. Your customers are courted from all sides, so how do you keep them in your fold?
This is the whole point of customer retention and loyalty scenarios : cultivating a privileged relationship so that your customers no longer want to look elsewhere.
Loyalty is about making your customers feel so good about you that they want to come back. It's about creating a lasting preference by providing them with more and more value.
To do this, you need to put them at the center, treat them uniquely, and give them a memorable experience with every interaction.
Here are some tips to pamper your customers and keep them addicted:
Surprise them with personalized attentions: gifts, exclusive offers...
Reward their loyalty and commitment: points program, VIP status, etc.
Inspire them with content and experiences tailored to their interests.
Listen to their feedback and develop your offer based on their expectations.
Maintain regular and relevant communication to maintain the connection.
To go further, discover 10 levers for customer loyalty .
8. The reactivation scenario: rekindling the interest of inactive customers
Despite all your efforts to pamper your customers, you notice that some are moving away, reducing their purchasing frequency or stopping all interaction. Don't get discouraged, it's normal!
The customer journey is rarely a smooth ride. Lives change, needs evolve, competition lurks. But until those customers say goodbye, there is hope. That’s where reactivation scenarios come in…
Reactivating an inactive customer is like seeing an old friend you've lost touch with. You have to capture their attention, remind them of good memories and make them want to spend time with you again. The reactivation scenario is your ally to re-establish dialogue, understand the reasons for the loss of love and rekindle the emotional chord. By getting these customers back on track, you consolidate your base and optimize your revenue.
Some ideas for setting up this example scenario:
Finely segment your inactive employees based on their value and potential.
Customize reactivation based on individual history and preferences.
Acknowledge the absence and encourage a return with a special offer.
Focus on novelty by presenting your latest product or service innovations.
Re-engage gradually with a multi-step reactivation journey.
Concretely, how does it happen?
To create a scenario in the Actito platform, nothing could be simpler. But because we know that a picture is worth a thousand words, we reveal everything to you in video. Listen to our ASM, Déborah Wolf: she shows you concretely how the creation of a scenario takes place in Actito.
Optimize your marketing automation scenarios with the multichannel approach
Throughout this article, we have explored different marketing automation scenarios to optimize the customer journey. But to get all the benefits, it is essential to think of them in a multichannel logic.
Today, your customers interact with your brand on a multitude of touchpoints: email, mobile, social networks, website, store... The challenge is to orchestrate your marketing automation scenarios on these different channels to create a fluid and coherent experience.
Concretely, the multichannel approach consists of using several communication channels in a complementary and coordinated manner . Each channel has its specificities in terms of format, tone, and responsiveness.
By combining them intelligently, you can create journeys that adapt to your customers' preferences and behaviors.
For example, you can send an email to announce a promotion, then a mobile notification to remind them that the offer is ending, and finally an SMS to confirm the order.
The advantage of multichannel is twofold:
On the one hand, it allows you to reinforce the impact and memorization of your message by broadcasting it on different media.
On the other hand, it offers more choice and flexibility to your customers by allowing them to interact with you on their preferred channel.
Some tips for building and deploying multi-channel marketing automation scenarios:
The prerequisite is customer knowledge . You need to be familiar with your customers' usage and expectations on each channel. This will allow you to adapt your messages and tone according to the context.
You must also ensure the consistency of your communication , the harmonization of the discourse on the different channels, to avoid dissonances and strengthen the recognition of your brand.
To orchestrate your multichannel scenarios, you have an ally: automation. Setting up multichannel scenarios requires using marketing automation tools.
What you need to remember
In the era of customer experience, these examples of marketing automation scenarios and their multichannel orchestration are your best allies for creating smooth and engaging journeys . Thanks to them, you deliver the right message, to the right person, at the right time and on the right channel. This is the key to building lasting relationships and increasing customer lifetime value.
But to succeed in your scenarios, several ingredients are essential:
First, 360° customer knowledge resulting from the collection and analysis of omnichannel data.
Then, a tailor-made design and implementation that fits the specificities of your target and your offer.
Finally, a logic of continuous improvement based on field feedback and the latest trends. Updating your scenarios is an ongoing process.
To help you in this process, the Actito platform offers all the tools to create, automate and monitor your cross-channel marketing scenarios intuitively . Thanks to its data-driven approach and advanced orchestration capabilities, it will be your partner to succeed in your marketing strategy.
