How important is digital marketing for companies?
Having a website, social media, or having your company on digital afghanistan whatsapp phone number data platforms in general, has several advantages; one of them is that your sales can be made without the need to be physically present, here are 3 other advantages:
24/7 online store.
You won't have to be present to showcase your product as it will be on a platform customized for your brand and can be accessed at any time with a good internet connection.
We recommend the following to keep your online store in the best conditions:
Include pricing. This will take an extra step for the customer and they won't have to text to ask. If you don't have pricing, you're probably losing customers as they'll think the price is out of their range and would rather avoid an awkward conversation.
Product specifications. Color, size, measurements, what it is made of, etc.
Good quality photos. A written description helps, but a visual description will make it clear what the customer is buying. Preferably, they should be from several angles. Another tip is to put the proportions on one side to understand what size they are. Remember not to put another element because it will be understood that it is included.
Simple steps to follow. The add to cart and checkout buttons should be clearly visible to the user. If they are not clearly understood, you will probably lose sales.
Secure page. This is important because bank details are entered and customers want to be sure that their details will not be used for anything other than that purchase.
A FAQ section. How long it takes for products to arrive, how payments are made, what happens if the product does not arrive in good condition, etc. This will give the customer greater confidence that your brand is legitimate and what to do in case of a problem.
Global reach
The product you offer can be sold nationally and internationally. Digital marketing allows you to focus on your target audience, which is not necessarily located in the place where you produce your product. You can also become a reference in the industry thanks to your website and the blogs you write to improve your SEO positioning .
Becoming a reference will serve to provide quality and truthful information to an audience interested in your products and how they work, which will help convert users into customers.
Presence of your brand in search engines
Having SEO positioning services from a marketing agency will help position organic content, that is, non-paid content. The content that is generated will reach the first pages of search engines and will help make your product more visible.
When doing a search, people generally click on the first websites that appear, which is why it is important to be at the top of the search engines and this is achieved with the right keywords and a good digital marketing strategy.
What are digital marketing services?
The services are vast but the most important thing is that everything is done online. The most common marketing services are:
Web Development
Branding
Social Media Marketing
SEO positioning : Blogs
Email marketing
Below, we explain each of them in more detail. Think about what your company needs; in some cases, it may be a bit of each. If this is your case, we recommend hiring a digital marketing agency, since you will be in the hands of several experts in areas such as marketing, graphic design, development and social media and not in the hands of a single person who is overwhelmed with work.
Web Development
It may seem like a simple task, but it really isn't. To create a website, you need to know programming and design to make it as functional as possible.
The web developer will be in charge of customizing your website according to the aesthetics proposed by the designers that have already been previously approved by the client and also of placing the necessary hyperlinks so that any click made on the website takes you directly to where you want to go. Another point to add is that he will be able to help create an online store.
If there is any problem with the page, please contact your web developer to resolve the issue.
Branding
Graphic designers will be responsible for creating the concept of a brand, which includes the colors to be used, the typography, the logo and its application. They will also create a graphic identity manual for the company.
With the help of this identity manual, everything visual will follow the same line of work: the website, social media posts, stationery, emails, etc. Having your brand's branding will create a sense of professionalism, order, and expertise for the client.
Social Media Marketing
Social media is a great tool to promote a product and reach your company's target audience. It also works as a 24/7 online store. In this case, each network will require a different type of attention and marketing strategy. To do this, it is necessary to have a community manager and a designer, who will work hand in hand to create attractive posts and valuable content.
SEO positioning : Blogs
At the beginning of this blog we talked about SEO positioning, which raises the position of your website in search engines. What influences whether a website appears on the first pages of results is authority and relevance. The first would be monthly visitors, mentions on other websites and content shared on different digital media. The second is the relationship that a section of the website has with some search example, which is influenced by keywords and the use that is given to them.
Blogs are an excellent tool for SEO since they use keywords and if the text is of interest to the user, they will spend more time consuming the content. It is a very economical way to achieve positioning.
Email marketing
This type of marketing will reach the inbox of those who have provided their email for more information. These emails are obtained when the customer has made a purchase or if they want to be updated about upcoming promotions.
Each of these digital marketing services can be found in a marketing agency. For free advice, do not hesitate to contact us .
