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This section is more useful for Magento website owners who are new to Google Analytics. Campaign Tracking This is one of the most basic yet very useful features of this tool. A big financial investment for any new startup is launching a marketing campaign. So you need to have proper information about how successful the campaign actually is going. But how will you find that out if you can’t distinguish between the organic clicks and PPC (Pay per click)? You can create a separate URL of your Magento website for campaign sharing and use Google Analytics to measure the clicks generated from your marketing campaign.


This feature will give you a clear statistics on how to well theiran mobile phone numbers database marketing campaign works and what changes are needed in your marketing strategies if need be. Bounce Rate Bounce rate is a foe to every Magento website owner; the higher bounce rate is worse for any business. It is the percentage of visitors that get to your website’s landing page (the page that they come to by clicking on your shared link) but go back without engaging in any way.



For instance, if they don’t go to next page or fill out the visitor’s form and just go back after reading the content of that page. A general rule of thumb states that the bounce rate of 26-40% is considered fine while 41-55% is considered average. If your eCommerce Magento website has a bounce rate higher than 56% then you need to work on what is driving your potential customers away. A high bounce rate is often a sign of having weak content or poor website design.