Numerous new tool shortcuts

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E-Commerce: Tracking the Payment Process
One of the key arguments for Google Analytics 4 is the robust event system. While old web analytics systems were based on page views, with GA4 every interaction with a website is an event. This allows you to get to know your users better and learn more about their user journey. One example is the new e-commerce function under “Reports” -> “Monetization” -> “Payment process”. If your online shop provides the relevant data, you can see where users drop out when paying. By default, the report is divided into the stages “Payment process started” -> “Shipping service selected” -> “Payment method selected” -> and “Purchase”, but can also be personalized for your online shop.

There was a lot of outcry when Google Analytics 4 was launched in October 2020 and hardly included any links to other Google tools. The search engine giant from Mountain View has definitely listened to the criticism and added numerous new links. In the central settings menu under the menu item "Product links" you will find, among other cyprus whatsapp phone number things, the connection to Google Ads, BigQuery, the Merchant Center and the Google Search Console. Here you should connect all the tools you use in order to have as much data as possible available in Analytics. Google does not offer connections to competitors such as Facebook and Instagram and will not do so in the future. Here you will still have to rely on third-party solutions.


Google Analytics 4: Fresh start in 2024
Overall, the latest updates to Google Analytics 4 include many smart and useful functions. We particularly like the tidy and newly structured settings menu. Compared to Google Universal Analytics, Google Analytics 4 is faster, more stable and, with the app, more mobile. There are still many new features on the roadmap for 2024 that we can look forward to. We'll stay tuned!