You send me a mailing with the question: Is your website found better or worse than your direct competitors? (it would be better to actually name those competitors). You invite me to find the answer via a free tool on your site.
Social media are frequently used for marketing purposes, which is why it is important to know how successful you are as an organization and how your competitors are doing. Research shows that lithuania phone data people find it difficult to make a realistic assessment of their own efforts compared to the activities of competitors. Before drawing up a social media marketing strategy, it is useful to make a social media competition analysis.
We conducted research among 60 respondents , from ZZP, SME and multinational environments. Based on the results of this research, we developed a step-by-step plan that suprts organizations in part of their external analysis. This step-by-step plan (the Social Media Competition Model) offers a good overview of the social media playing field and provides insight into the important opportunities and threats. The model can be used prior to - but also during - the use of social media marketing.
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