Why doesn't pay TV make better use of the data it collects?

[nurnobi40]

We live in a world governed by data. The popularization of the internet has allowed us to collect a wealth of information about users and their consumption habits like never before – and practically instantly.

The fact is that the main content platforms native to the internet, such as streaming channels and social networks, make very good use of this data to guide their business strategies – and are showing astronomical growth before our eyes.

And why is it that pay TV, which has been around for so many years, has a huge subscriber catalog and a huge database, is not making better use of this data than other platforms?

There are a few reasons for this, and the main ones are listed below.

Tradition
Because it is an older and more traditional means of communication, pay TV is like a large transatlantic ship, meaning that any change in route requires a huge effort and takes time to have an effect. There is a lot of bureaucracy and conservative thinking that is difficult to change.

It is necessary to change the way we view the content production cambodia phone number data and sales business, which has changed in recent years. It is important to rethink content personalization, organizational structure, advertising sales, and subscriptions.

Data volume
The problem here is precisely having a lot of data and little idea of ​​what to do with it. It is better to have a smaller amount of data but a very clear, broad and interconnected view of how they complement each other, what they mean and what strategies should be adopted based on them, than a gigantic volume.

Numbers only become relevant when they become a guideline for action, that is, when they are deciphered and practical measures are drawn up from there.

Here, too, there is an issue that ties in with the previous point, which is the change in thinking about the business itself and the dynamics within organizations. For example, there is no point in the numbers showing that drastic changes need to be made to the curriculum or content if all the departments in question, including the board of directors, are not open to putting these changes into practice.